Armaa uses beloved children’s characters such as SpongeBob, Baseet and clowns to interact with the community during festive holidays. The Armaa team tours markets dressed in these costumes on the eve of each holiday, bringing joy to children and families by distributing balloons and offering face painting. The activities are also held inside shops in the Old City to encourage people to shop locally instead of turning to Israeli markets, thus revitalizing Jerusalem’s traditional markets.